The evolution of technology has increased to a new level in the last five years and Customer Relationship Management (CRM) is an integral part of it. CRM has helped companies manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving business relationships with customers. But the analysis of data, managing it, and making business decisions based on that customer data is becoming more and more challenging because of the social media, internet, and technology. With a huge amount of customer data growing exponentially, extracting patterns, business trends, and actionable information is becoming a tedious and time-consuming task for organizations worldwide. Data generation, processing, and consumption are simple but converting that data to spot opportunities, trends, and correlation is a real challenge. In order to effectively tackle this situation, Salesforce has launched its most advanced platform called Einstein Analytics.
Pretty catchy name, right?
The Einstein Analytics platform has really become a buzz word in the tech town. So what is this Einstein Analytics? Why is there such a buzz about it? Why is everybody talking about it since its launch?
In this chapter, we will cover the following topics:
- The Einstein Analytics platform
- An introduction to Einstein Analytics