Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Chapter 10. How to get Incoming Links

Incoming links are still considered one of the better ways of improving your rankings in the search engine result pages. But is every incoming link an improvement? Or, can there be incoming links that will bring your site down?

We will be looking at the different ways to get incoming links and how to avoid the wrong links coming in to and going out of your site.

There are a few ways to get links to your web site, which we will learn about in this chapter, including:

  • Using paid options

  • Using forums to get incoming links

  • Commenting on other web sites to get links

  • Building your own incoming links

  • Using your best content for link building

  • Writing articles for links

  • Don't be afraid to ask

Do you want to use paid incoming links?

Paying for incoming links can be a tricky business if you do it the wrong way. Google doesn't like web sites that use this link building technique and their representative master anti-spam spokesman, Matt Cutts is very clear on this subject...