Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Optimizing your articles


After the first few pages of this chapter, let's get into the real mood of things, it's now time to work on your site. Armed with the list of places to put your keywords in, improve your pages.

I will take you through a sample article and show you how to change the most important items on every page. For this, I will show you an example of how a page changes from flat content to an optimized and scanable page.

Writing content can be a long process once you start putting the content into your Joomla! site, even if you prepared your content before you logged in to your site. In the standard setup of Joomla! you have a limited session time for working on the content and hitting the Save or Apply button. You would not be the first one to lose all your hard work because Joomla! ended your session. To prevent that you have to change the value of the Session Settings in the Global Configuration. Choose the System tab and on the right side of your screen you will see the Session...