Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Writing with keywords in mind


Once you start writing, make sure you have the list of the keywords you want to use, next to your PC. Don't have them on your screen—print them out or write them down. This is because you need to be able to write the content of your page without having to switch back and forth from one application to another to view the list. Get those keywords into your head and start writing your article. You will see how it will flow into your content without much effort.

Putting structure into your pages

One thing that I always struggle with is the structure of my content. By structure I mean the way in which content is placed on the page, does it have a natural flow, or is it jumping around and changing focus all the time. It is important for your visitors to have some sense regarding where the article is heading and how it can help them.

I learned a nice trick that you too can use:

  • Write the most important subject of your topic first

  • Add the sub-topics below the main ones...