Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Summary


Templates are of course the main reason why people choose Joomla! as their content management system. The possibility to change your web site with just a click of the mouse to select another template is really great, but it has to be used with caution.

Changing your template every month is not a good idea, you will frustrate the frequent visitors of your web site. They have to find their way through your site again, even if you keep the modules and menus at the same position. So, stick to your template for a longer time if the number of your visitors are rising and you see that there are a lot of returning visitors.

In a search engine optimized template, you should look for the following items that we talked about in this chapter:

  • Valid W3C compliant XHTML and CSS coding

  • Fast loading template images

  • Free of hidden and non-relevant links

  • Clean coding

  • Source code optimized to improve the probability to easily find the content for Search Engine Robots

  • Use of typography

It cannot be stressed...