Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Chapter 2. Optimizing Site Structure

You probably started your Joomla! site to get your message on the Internet. It doesn't matter if that message is a service you want to provide, if you want you can sell products, or inform people about your passion.

What matters is that you want people to see your message. One of the key elements you need to consider for that to happen is the way you structure your site for SEO.

Upon building your site, did you think about the structure for the content and how you can provide the information to your visitors from a clear point of view?

Joomla! forces you into structuring your content with its Section and Category structure.

Optimizing your site structure for SEO

In this chapter, I will show you how to use that structure to create a better flow through your site, as this will be beneficial for SEO. I will also show you how to make sure the Robots can find all the pages you want them to find.

You will learn about the following topics:

  • Using sections and categories...