Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Chapter 9. Tracking and Tracing to Improve Your Web Site

Tracking and tracing—doesn't that sound a bit dull? Why would you even bother to spend your time in such a boring way? So the question is: Why should you do it?

One reason is because it is fun to see your site growing. You can see whether your SEO efforts are paying off and, increase your income if you use some form of advertising. Besides, you can learn more about how search engines look at your web site and what other web sites are referring back to you.

One of the most important tasks is to see how well your site is converting, along with what does/does not work from your SEO efforts.

In this chapter, we will be looking at some of the ways to get those statistics, and will later see how to interpret them. This chapter will talk about:

  • Finding the options and tools for you

  • Which service you want to use for your statistics

  • How to look at your StatCounter stats

  • How to analyze Google analytics

  • What more can you learn from your statistics

  • Putting...