Defining strategy execution with objectives and key results
Strategy execution is complex and challenging. Excelling in strategy execution is essential for realizing the organizational vision, mission, and goals. The idea needs to be converted into actionable elements to keep teams aligned and everyone moving in the same direction. Goal setting and managing goals are some of the best-established ways to get things done.
Objective Key Results (OKRs) are principles and practices (vision and execution) of goal setting. OKR is a strategy management system that focuses on strategy execution. It is a simple framework that lets you define the organization's primary strategy and its priorities. Objectives are the principles, and key results are the practice—it is a what and how of organizational vision. OKRs are based on four superpowers, as illustrated in the following diagram:
Figure 19.1: Superpowers of OKRs
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