Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Traction

So, what is traction? Basically, it is about upcoming patterns that indicate a scaling and repeatable business. Traction is an evidence of a sufficiently large market demand and more specifically about adoption and engagement. If you do well, traction is the confirmation of the hypotheses that you have about your product or service. Traction is about making actual progress and it is important in each phase of your app. It is about the first few early adopters that sign up when you just got started, and eventually it also is about the users that make (in-app) purchases. How well is your app doing converting people into users and users into customers?

Even emerging app clones (or copycats) are a sign of traction. It proves, along with your grown user base, that the problem that your app is solving really matters and that the problem is worth solving.

Things as profitability...