Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Monetization strategies

There are some strategies that you can use to make money. You can sell your app, display advertisements, use in-app subscriptions, or sell user data to third parties. They all can be a bit tricky to accomplish, but making revenue is always a challenge, and you will need to figure out what works best for your app. Do not be (too) greedy. People are used to a world in which everything seems to be free. In particular, if you plan to sell user data, you need to have a good plan.

Some strategies for app monetization are as follows:

  • Sell your app in the App Store or Play Store
  • Provide a light and free version of your app and sell your premium app
  • Show advertisements in your app
  • Provide an in-app purchase product to remove ads
  • Build a free app and provide premium features on the web
  • Sell a product or service in the real world
  • Monetize your (user) data
  • Use your...