Good customer support is often forgotten by many new businesses. This is foolish, since when your customers believe that you care about their success, then they are less likely to leave you.
Successful companies have long believed that customer service and customer satisfaction have a direct impact on customer loyalty and profits. A number of statistics back up the idea that customer service is vital to every business, both large and small:
- News of bad customer service reaches twice as many people as news of good customer service
- It is at least six times more expensive to gain a new customer than to keep an existing one
- 70% of buying experiences are based on how the customer feels they are being treated
- Gallup found that customers care more about the quality and thoroughness of customer service than the speed of that service
Startups have a lot on their...