When you conduct your first tests in a real-world laboratory, your strategies should aim to accelerate the build-measure-learn cycle. As mentioned, since the focus is on learning, not production, much of this early work will be impractical on a larger scale.
The exact nature of the unscalable work will vary from situation to situation. However, the following three strategies will help you accelerate the feedback loop:
- Working within a narrow marketplace facilitates expansion and provides a miniature laboratory within which to work
- Manual recruitment of—and interaction with—your users will give you immediate, detailed information about your audience and your ideas
- At this early stage, perfecting the user experience with early adopters is often more effective, more efficient, and more economical...