Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Continuous onboarding - complete the user profile later

Obtaining the most minimal information from your user to get him on board is a smart way to keep the barrier low. Later you can encourage your user to add more details to his profile or by the user make particular choices from which your app can learn. The concept of continuous onboarding is exactly about that. The profile of the user will be enriched by the actions that the user will take. This will allow the app to offer a better and customized app experience that will become more dedicated over time.

LinkedIn is the perfect example, as everybody will recognize the reminders that LinkedIn displays. It asks you to complete your profile, to endorse connections (enriching the profiles of others), or to connect to people. You will often be reminded about that but it never will be mandatory to do these things.

The incentive...