Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Making use of vertical markets

In business, a vertical market, or a "vertical", is a specialized niche market that serves a narrow industry or customer base. A software company that develops mobile point-of-sale software specifically for restaurants would be operating within a vertical market. An app that serves as a social network for amateur photographers in New York would be another example.

Horizontal markets, unlike vertical markets, are generalized markets that sell their products to a wide range of customers. Technically speaking, all businesses operate both horizontally and vertically, though to varying degrees. The chief advantage of a horizontal market is that it offers a much larger user base than a vertical market. On the other hand, horizontal marketplaces are much more competitive and are extraordinarily difficult to penetrate.

As we will see, making use...