Book Image

Lean Mobile App Development

By : Mike van Drongelen, Aravind Krishnaswamy
Book Image

Lean Mobile App Development

By: Mike van Drongelen, Aravind Krishnaswamy

Overview of this book

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer? By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how. It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice. A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)

Get to know your audience

But what is it that you need to change? If you have a small number of beta users, you can just text them to ask. There are also tools available to include some sort of survey, but most people consider them as annoying. It might help if you offer them specific incentives (a free purchase, for example). They could be digital incentives, such as the well-known badges (gamification) or real-life incentives. If you are interested in the latter, checkout Kiip at http://www.kiip.me/developers for some examples. They have a great SDK that you can add to your app. For example, it enables you to offer a free cup of coffee to your user if he has fully completed his profile.

If you want to know who your app users are, you need to have additional information about them, such as their locations and what they expect from your app. It is also interesting to know something...