Quantitative data methods are vast and used by many more professions than just HCI, which has allowed our methods to have value across the spectrum of an HCI team, as well as your clients, who should be familiar with consuming data.
In order to improve your quantitative user research skills, let's discuss four quantitative methods:
- Quantitative survey method
- A/B testing method
- Usability analytics method
- Accessibility compliance method
Quantitative survey method
The role of an HCI designer is to gather information for a number of sources. There is so much to learn from your users over time. Just as the HCI designer is the "watcher" for qualitative data, they should double down on that and also be the "collector." The collection of data is about using the tools available to understand more about a system. Qualitative observations and interviews, though incredibly useful, have the issue that they are hard to scale....