One of our primary objectives in writing this book was to demystify advanced analytics for an audience of senior managers, executives, and those in non-technical leadership positions. We have seen far too many cases in which the technical team is holding all the cards when it comes to implementing an advanced analytics solution, and the management team is at a distinct disadvantage due to a lack of understanding of the playing field, the technologies involved, and the art of the possible. Even when the technical and management teams are on the same side, disconnects in their fundamental understanding of a project can lead to huge problems down the road. We hope that this book helps to equalize the information quotient so that both sides can come together to build solutions that deliver measurable competitive advantage.

In this book, we also wanted to highlight various successful projects that have delivered clear and concise analytics, providing teams with the ammunition...