Book Image

Analytics: How to Win with Intelligence

By : John Thompson, Shawn P. Rogers
Book Image

Analytics: How to Win with Intelligence

By: John Thompson, Shawn P. Rogers

Overview of this book

Today, business is moving into an era where information is more valuable than services. Organizations that connect information with their products will have a huge advantage. This book helps people understand the power of data analytics and explains how some of the tools available can be applied to a wide range of applications. It begins with a brief history of analytics and explains how it all began. You'll learn about several common analytical approaches and the tools that data scientists use to analyze data. You'll gain insight into some staffing models, technologies, organizational structures, and analytical approaches used in the previous two eras of analytics. As you progress through the chapters, you'll also get a glimpse into the future of the analytical marketplace. After reading this book, you will be able to help your team deploy analytical elements into your operations and become competitive in your business.
Table of Contents (11 chapters)
Free Chapter
Foreword by Tom Davenport


One of our primary objectives in writing this book was to demystify advanced analytics for an audience of senior managers, executives, and those in non-technical leadership positions. We have seen far too many cases in which the technical team is holding all the cards when it comes to implementing an advanced analytics solution, and the management team is at a distinct disadvantage due to a lack of understanding of the playing field, the technologies involved, and the art of the possible. Even when the technical and management teams are on the same side, disconnects in their fundamental understanding of a project can lead to huge problems down the road. We hope that this book helps to equalize the information quotient so that both sides can come together to build solutions that deliver measurable competitive advantage.

In this book, we also wanted to highlight various successful projects that have delivered clear and concise analytics, providing teams with the ammunition...