Understanding the challenges facing consumer goods brands
The consumer goods industry has been under significant pressure in recent years from rising input costs, changing consumer habits, and new technology, as well as other factors that are outside of its control (for example, supply chain uncertainty).
Companies within the industry must operate in an increasingly complex regulatory landscape while also dealing with increasing competition from online players, including e-commerce platforms such as Amazon and Flipkart. In today's rapidly evolving world of retailing, no retailer can afford to be complacent or risk falling behind in their market.
As a result, many smaller brands have filed for bankruptcy protection or have seen their stock prices hit rock bottom due to the challenges they face across multiple fronts, including the following:
- Competitive consumer goods
- Consumer goods market intelligence
- Inventory management
- Creating the right product mix...