Analyzing product data for wireless networking brands
Data has become a critical differentiating factor for brands as consumers seek out products and services that offer them added utility, convenience, or even fun. For instance, much of the early adoption of on-demand transportation services such as Uber and Lyft was driven by their ability to provide riders with real-time updates regarding their location and ETA.
The same can be said for how we use our smartphones – we increasingly expect data-driven experiences from our devices, whether it's instant information about nearby restaurants or attractions while on vacation or seamless integration with household appliances via voice commands or an app interface. And this trend doesn't show signs of slowing down anytime soon – by 2025, the world will be generating nearly 500 exabytes of data a day!
As the number of connected devices increases, so does the amount of data that flows through networks....