The most successful advertisers continuously refine and optimize their campaigns to keep them profitable. Your initial keywords and ads will need to be regularly updated, paused, and refined to stay on top of the latest trends in your market. Also, you'll need to adjust bids and other settings to keep on target with your goals such as a specific ad position or CPA.
Advertising on Google: The High Performance Cookbook
By :
Advertising on Google: The High Performance Cookbook
By:
Overview of this book
Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Researching the Market and Competition and Setting Goals
Setting up Your Account
Tracking beyond the Click
Structuring Your Account
Creating Relevant Keywords
Writing Compelling Ads
Budgets and Bidding
Running Display Ads
Remarketing to Past Visitors
Reporting and Analysis
Optimizing Performance
Advanced Strategies and Features
Managing AdWords
Index
Customer Reviews