With some recent improvements to AdWords, advertisers can now modify bids for different locations all through a single campaign. Location-specific bids can help you achieve higher ad rank in places where you get the best response and spend less in regions and cities that don't work as well. For example, a retailer selling snow tires can set higher bids for customers searching from snowy Colorado than for people who are located in sunny California.
First, you'll need to analyze the results you are getting from you current target locations. To see location specific data, follow these steps:
Click on the Campaigns tab.
Choose a campaign to focus on and click on the Settings tab.
Click on Locations.
From the Location details drop-down menu choose What triggered your ad or Where your users were. The option Where your users were reports on the physical location of users that saw your ads. The option What triggered your ad also includes locations users were searching...