Many advertisers write ads that do not follow best practices and tend to get low clickthrough-rates. Keeping in mind common ad copy mistakes can help you avoid learning the hard way.
The following mistakes can hinder your ad performance:
Not using a call-to-action: Your ads should motivate visitors to take the next step and set the stage for what you would like them to do once they click on your ad.
Using your company's name in your headline: Unless you are a prominent brand, your company's name in a headline is wasting space that you could be using to highlight your keywords or special offers. One of the recommended times to use your company's name in a headline is if you are advertising company brand keywords.
Not using proper landing pages: Your ad destination URL should match your keywords and there should not be a disconnect between what your users are searching for and where they'll be taken when they click on your ad. Taking your visitors...