This chapter discusses how to set up your account to track past the click, in order to truly understand the returns you are getting from your advertising efforts. For most of you, simply bringing visitors to your website will not be the end goal. You'll likely want those visitors to purchase a product, fill out your lead form, sign up for a trial, or view a key page of your website. AdWords allows you to track these actions via AdWords' conversion tracking and Google Analytics. Setting up your account to incorporate the visitor behavior you care about will be the key to optimizing AdWords for the maximum performance.
Advertising on Google: The High Performance Cookbook
By :
Advertising on Google: The High Performance Cookbook
By:
Overview of this book
Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Researching the Market and Competition and Setting Goals
Setting up Your Account
Tracking beyond the Click
Structuring Your Account
Creating Relevant Keywords
Writing Compelling Ads
Budgets and Bidding
Running Display Ads
Remarketing to Past Visitors
Reporting and Analysis
Optimizing Performance
Advanced Strategies and Features
Managing AdWords
Index
Customer Reviews