The default option for all new advertisers when creating accounts is to have all campaigns opted into all devices, including computers, tablets, and mobile phones. However, you can and should adjust bids for mobile, depending on what types of results you are getting.
Analyze past mobile performances to determine how much traffic you received from mobile and how this traffic has historically converted for you. If conversion rates are on par with computers and tablets, leave mobile bids the same as the default. If mobile conversion rates are much lower, decrease the bids. On the other hand, if you get better performance from mobile, you can also increase bids to capture even more mobile traffic.
|
Device |
Conversion rate |
Bid adjustment |
|---|---|---|
|
Computers |
3 percent |
Default |
|
Tablets |
3.5 percent |
Cannot be adjusted |
|
Mobile |
1.5 percent |
Decrease |
|
Mobile |
4 percent |
Increase |
Visit your website on a mobile device to see if it's mobile friendly. If the user experience...