Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Introduction


One of the great selling points of AdWords is that budgets are flexible and you can start advertising and testing the system with only a few dollars. You also choose how much you are willing to pay for individual clicks. Advertisers can lower or increase AdWords budgets and bids at any time, based on changing business needs. This makes for an extremely cost effective advertising solution that's flexible and easy to modify without long-term contracts or budget commitments.