One of the great selling points of AdWords is that budgets are flexible and you can start advertising and testing the system with only a few dollars. You also choose how much you are willing to pay for individual clicks. Advertisers can lower or increase AdWords budgets and bids at any time, based on changing business needs. This makes for an extremely cost effective advertising solution that's flexible and easy to modify without long-term contracts or budget commitments.
Advertising on Google: The High Performance Cookbook
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Advertising on Google: The High Performance Cookbook
By:
Overview of this book
Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Researching the Market and Competition and Setting Goals
Setting up Your Account
Tracking beyond the Click
Structuring Your Account
Creating Relevant Keywords
Writing Compelling Ads
Budgets and Bidding
Running Display Ads
Remarketing to Past Visitors
Reporting and Analysis
Optimizing Performance
Advanced Strategies and Features
Managing AdWords
Index
Customer Reviews