Ads are your opportunity to describe your business to potential customers and entice them to click through to your website. Since AdWords' ad character limits do not provide much space, you must convey your message concisely and choose carefully what to communicate. The most effective marketers test various messages and special offers to find the most effective ad copy that attracts visitors most likely to convert.
Advertising on Google: The High Performance Cookbook
By :
Advertising on Google: The High Performance Cookbook
By:
Overview of this book
Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Researching the Market and Competition and Setting Goals
Setting up Your Account
Tracking beyond the Click
Structuring Your Account
Creating Relevant Keywords
Writing Compelling Ads
Budgets and Bidding
Running Display Ads
Remarketing to Past Visitors
Reporting and Analysis
Optimizing Performance
Advanced Strategies and Features
Managing AdWords
Index
Customer Reviews