Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Verifying that conversion tracking is working


After setting up AdWords conversion tracking, I recommend making sure that it's working properly so you can start acting on your data as soon as possible.

Getting ready

You will need access to your AdWords account, your conversion actions in AdWords, as well as the URL for your confirmation page.

How to do it...

There are a few steps you can take to verify conversions are being tracked.

Check the source code

First, I recommend checking that the code is indeed on the appropriate page and that the code matches the tracking code in your AdWords account:

  1. In your browser, go to your confirmation page URL, such as yourwebsite.com/thank_you.

  2. Click to view the source code. The following table entails the view page source shortcuts for the Chrome and Firefox:

    Command

    Windows

    Mac

    Chrome

    Ctrl + U

    Command + Option + U

    Firefox

    Ctrl + U

    Command + U

  3. In your AdWords account, go to Tools and Analysis and select Conversions.

  4. Click on the conversion action...