In this chapter, we will cover the following:
Setting and adjusting campaign budgets
Evaluating your current budget and potential impact of budget changes
Setting and adjusting ad group level bids
Setting and adjusting keyword level bids
Enabling enhanced bidding
Enabling conversion optimizer
Adjusting CPA bids
Setting separate bids for calls
Predicting impact of bid changes using the Bid Simulator
Modifying mobile bids
Adjusting location bids
Adjusting bids based on the day of the week and time of day