Index

A

• A/B split test
  • about / Split testing ad copy
  • running / How to do it…
• Account settings page / Getting ready
• ad filters / There's more…
• AdGooroo
  • URL / Getting ready
• ad group
  • themed ad groups, creating / Creating themed ad groups
  • structure / Recommended ad group structure
  • structure, poor / Poor ad group structure
  • creating, within AdWords campaign / How to do it..., How it works..., There's more...
  • renaming / Renaming campaigns and ad groups, There's more...
  • existing ad group, new keywords adding to / How to do it…
  • in new campaign, setting / How to do it...
  • level bids, setting / How to do it...
  • in new campaign, adjusting / How to do it...
  • level bids, adjusting / How to do it...
  • copying, AdWords Editor used / Getting ready, How to do it..., How it works...
• ad groups
  • multiple ads, analyzing within / How to do it...
• administrative access, user access level / How it works...
• ad rank
  • improving / Improving ad rank, Getting ready
  • improving, steps for / How to do it..., How it works...
• ad rotation, campaigns
  • setting / Getting ready, How it works…
  • optimize for clicks option / How it works…
  • optimize for conversions option / How it works…
  • rotate evenly option / How it works…
  • rotate indefinetly option / How it works…
• ads
  • displaying / Deciding where to show your ads, How it works...
  • search network / Getting ready
  • display network / Getting ready
  • about / Introduction
  • competitors ads, researching on / Researching competitors' ads, How to do it...
  • effective ads, creating / Creating effective ads
  • writing, steps for / How to do it…, How it works…
  • dynamic keyword insertion, implementing / Implementing dynamic keyword insertion in ads, How to do it…, How it works…
  • copying mistakes, avoiding / Avoiding common ad copy mistakes, How to do it…
  • copy, split testing / Split testing ad copy
  • single ad, editing / How to do it…
  • bulk ads, editing / How to do it…
  • deleting / Pausing or deleting ads, How it works…
  • pausing / How to do it…, How it works…
  • performance, by day / How to do it...
  • performance, by hour of day / How to do it...
  • geographic performance, analyzing / Analyzing geographic performance
  • domain appearance, reviewing / How to do it...
  • page appearance, reviewing / How to do it...
  • diagnosing / How to do it..., How it works...
  • approval status, finding / Finding out your ad's approval status, How to do it..., How it works..., There's more…
  • updating in bulk, AdWords Editor used / Updating ads in bulk using AdWords Editor, How to do it...
• ads, approval status
  • Under review / How it works...
  • Eligible / How it works...
  • Approved / How it works...
  • Approved (limited) / How it works...
  • Approved (non-family) / How it works...
  • Approved (adult) / How it works...
  • Disapproved / How it works...
  • Site suspended / How it works...
• ad scheduling
  • about / Scheduling ads to run during key days and times, Getting ready
  • enabling, steps for / How to do it..., How it works...
• advertising goals
  • setting, steps for / Getting ready, There's more...
• AdWords
  • returns, calcualting / Predicting if AdWords will be profitable and calculating potential returns, Getting ready
  • conversion goal, creating / Creating a conversion goal in AdWords to track leads or sales, How to do it...
  • Google Analytics goals, importing / Importing goals from Google Analytics into AdWords, How to do it..., How it works..., There's more...
  • data in Google Analytics, analyzing / Analyzing AdWords data in Google Analytics, How to do it..., There's more...
  • remarketing audience, creating / Creating remarketing audiences in AdWords, Getting ready, How to do it..., How it works...
  • mistakes / Common AdWords mistakes, How to do it...
• AdWords account
  • creating / Creating an AdWords account, How to do it..., There's more...
  • URL / How to do it...
  • payment options / Determining the right billing option for your needs
  • billing preferences page / How to do it..., There's more...
  • accessing, by inviting users / Inviting other users to access your account, How to do it..., There's more...
  • auto tagging, enabling / How to do it.., There's more...
  • notification setting, changing / Getting ready, How it works...
  • linking, to Google Analytics / Linking AdWords to Google Analytics, Getting ready, How to do it..., How it works...
  • structure, planning / Planning account structure, How to do it...
  • remarketing code, generating / Generating the remarketing code, How to do it..., How it works..., There's more…
  • downloading, to AdWords editor / How to do it...
  • staistics reviewing, AdWords Editor used / Reviewing account statistics through AdWords Editor, How to do it..., How it works...
• AdWords Editor
  • about / Getting started with AdWords Editor
  • AdWords account, downloading to / How to do it...
  • account, downloading to / How to do it...
  • used, for adjusting campaigns settings / Getting ready, How to do it..., How it works...
  • used, for reviewing account staistics / Reviewing account statistics through AdWords Editor, How to do it...
  • used, for copying campaigns / Copying campaigns or ad groups with AdWords Editor, How to do it..., How it works...
  • used, for copying ad groups / Getting ready, How to do it..., How it works...
  • used, for copying ad group / How to do it...
  • used, for adding keywords in bulk / Adding keywords in bulk using AdWords Editor, Getting ready, How to do it..., How it works...
  • used, for updating ads in bulk / Updating ads in bulk using AdWords Editor, How to do it...
• AdWords keyword tool
  • URL / How to do it...
• Animated image ads / How it works...
• application extensions
  • setting up, steps for / Getting ready, How to do it..., How it works...
• assist clicks
  • analyzing / Analyzing assist clicks and impressions, How to do it..., How it works...
• attribution / How it works...
• audiences
  • remarketing audiences, creating / Creating remarketing audiences in AdWords, Getting ready, How to do it...
• automated keyword
  • suggestions / Automated keyword suggestions
• automated rules
  • about / Automating actions based on rules and goals
  • setting up, steps for / How to do it..., How it works...
• automatic payments / Getting ready
• automatic placements campaign
  • creating / How to do it..., There's more...
• auto tagging
  • enabling, at account level / Enabling auto tagging at the account level, How it works...
• Avg. Visit Duration / Getting ready

B

• bid optimization
  • to improve ROI / Optimizing bids for ROI, How to do it..., There's more…
• bids
  • used, for determining market saturation / Getting ready
  • day of week based, adjusting / Adjusting bids based on the day of the week and time of day, How to do it...
  • time of day based, adjusting / Getting ready, How to do it...
  • remarketing bids, creating / Setting remarketing bids, How to do it..., How it works...
  • strategies / How it works...
• bid simulator
  • using, steps for / How to do it...
• billing preferences pages / How to do it...
• Bing Ads Intelligence
  • URL / There's more…
• bounce rates
  • about / Getting ready
  • time, analyzing / Analyzing time on site data and bounce rates, How to do it..., There's more...
• broad keywords
  • changing, to broad match modifier / Changing broad keywords to broad match modifiers, How it works…
• broad match modifier
  • broad keywords, changing to / Changing broad keywords to broad match modifiers, How it works…
  • keywords, adding / How to do it…
  • keywords, example / How to do it…
• broad match modifier option / How it works…
• broad option / How it works…
• budget
  • of campaign, setting / How to do it...
  • of campaign, adjusting / How to do it...
  • changes, impact evaluating / How to do it..., How it works...
  • current budget, evaluating / How to do it..., How it works...
• budgets
  • used, for determining market saturation / Getting ready
  • adjusting, to maximize traffic / Adjusting budgets to maximize traffic and conversions, How it works...
  • adjusting, to maximize conversions / Adjusting budgets to maximize traffic and conversions, How it works...
• buy contacts online keyword / How it works...

C

• call details
  • reviewing / How to do it..., How it works...
• call extensions
  • setting up, steps for / Setting up call extensions, How to do it..., How it works...
• campaign
  • language preferences, editing / How to do it..., How it works...
• Campaign Management page / There's more...
• Campaign Management tab / Wait for conversions to occur
• campaigns
  • structuring / Common ways to structure campaigns, How to do it…, How it works…
  • renaming / Renaming campaigns and ad groups, There's more...
  • ad rotation, setting / Setting campaign ad rotation
  • ad rotation settings, editing / How to do it…, How it works…
  • budgets, setting / Setting and adjusting campaign budgets, How to do it...
  • budgets, adjusting / How to do it...
  • automatic placements campaign, creating / How to do it..., There's more...
  • managed placements campaign, creating / Creating a managed placements campaign, How to do it..., There's more...
  • image ads, adding / How to do it..., How it works..., There's more...
  • remarketing campaign, creating / Setting up a remarketing campaign, How to do it..., How it works...
  • settings adjusting, AdWords Editor used / Making changes to campaign settings via AdWords Editor, How to do it..., How it works...
  • copying, AdWords editor used / Copying campaigns or ad groups with AdWords Editor, How to do it..., How it works...
• campaigns, structuring
  • by network / How to do it…
  • by location / How to do it…
  • by products types / How to do it…
  • by services types / How to do it…
  • by brand / How to do it…
  • by language / How to do it…
• categories
  • negative categories, adding / How to do it...
• change history
  • accessing, steps for / How to do it..., How it works...
• clicks
  • about / Getting ready
• clicks and visits
  • differences, URL / Getting ready
• combination
  • custom combination, creating / How to do it...
• Combine Keywords
  • URL / How it works…
• Compete
  • URL / Getting ready
• competition
  • researching, on third party tools / How to do it...
• competitor keywords / Competitor keywords
• competitor keyword tool, options
  • AdGooroo, URL / Getting ready
  • Compete, URL / Getting ready
  • KeywordSpy, URL / Getting ready
  • SEMrush, URL / Getting ready
  • SpyFu, URL / Getting ready
• competitors
  • identifying, Google search results used / Identifying your competitors using Google search results, How to do it..., There's more...
  • researching, third-party tools used / Using third-party tools to research competitors, How to do it..., How it works...
  • ads, researching on / Researching competitors' ads, How to do it..., There's more…
• conversion date / How it works...
• Conversion Optimizer
  • about / Enabling Conversion Optimizer
  • enabling, steps for / How to do it...
• conversions
  • about / Setting advertising goals
  • rate / There's more...
  • goal, creating in AdWords / Creating a conversion goal in AdWords to track leads or sales, How to do it...
  • tracking, verifying / Verifying that conversion tracking is working, Check the source code
  • track, testing / Complete a test conversion
  • user conversion / How to do it..., How it works..., There's more...
  • path, analyzing / How to do it..., How it works..., There's more...
  • increasing, impression share metrics used / Using impression share metrics to increase conversions, How to do it...
  • maximizing, budgets adjusted / Adjusting budgets to maximize traffic and conversions, How it works...
• cookie length / How it works...
• CPA
  • about / How it works...
• CPA bids
  • adjusting / Adjusting CPA bids
  • editing / How to do it..., There's more...
• CPC
  • about / Getting ready, How it works..., Setting and adjusting ad group level bids
• CPM (cost-per-thousand impressions) / Introduction
• CPP bids
  • max CPP bids, setting / How to do it..., There's more...
• CTR
  • about / Focusing on relevance, How it works...
  • high CTR, achieving / How to do it...
  / How it works...

D

• data, AdWords
  • in Google Analytics, analyzing / Analyzing AdWords data in Google Analytics, How to do it..., There's more...
• data trends / There's more…
• data views
  • personalizing / Customizing columns to personalize data views, How to do it..., There's more...
• Display Ad Builder
  • used, for creating image ads / How to do it..., There's more...
• display campaign
  • topics, adding / How to do it..., How it works...
• Display Impression share, IS metrics / How it works…
• Display Lost IS (budget)
  • and Search Lost IS (budget) / How to do it...
• Display Lost IS (budget), IS metrics / How it works…
• Display Lost IS (rank)
  • and Search Lost IS (rank) / How to do it...
• Display Lost IS (rank), IS metrics / How it works…
• display network / Getting ready
• Display Network only option / How it works...
• display placements
  • researching / Researching and adding display placements, How to do it..., How it works...
  • adding / Researching and adding display placements, How to do it..., How it works...
• dynamic keyword insertion
  • implementing, in ads / Implementing dynamic keyword insertion in ads, How to do it…, How it works…
• Dynamic Search Ads
  • about / Setting up Dynamic Search Ads
  • setting up, steps for / Getting ready, How to do it..., How it works...

E

• e-mail alerts
  • setting up. to monitor performance reports / How to do it..., How it works...
• e-mail only, user access level / How it works...
• enhanced bidding
  • enhancing / How to do it...
• Enhanced CPC (eCPC) / Enabling enhanced bidding
• exact option / How it works…
• experiment
  • setting up, steps for / How to do it..., How it works...

F

• filter
  • creating, to customize reports / Creating filters to customize reporting, How to do it..., How it works...
  • Keywords below first page bid / There's more…
  • cost-effective keywords / There's more…
  • costly keywords without any conversions / There's more…
  • keywords converting above your target CPA goal / There's more…
  • campaign or ad group performance filters / There's more…
  • ad filters / There's more…
• Fireclick Index
  • URL / There's more...
• Flash ads / How it works...

G

• GDN
  • about / Introduction
• geographic performance
  • analyzing / How to do it...
• goals, Google Analytics
  • importing, to AdWords / Importing goals from Google Analytics into AdWords, How to do it..., How it works..., There's more...
• Google
  • keyword tool / Google's keyword tool
• Google's keyword tool / Getting ready
• Google Analytics
  • AdWords account, linking to / Linking AdWords to Google Analytics, Getting ready, How to do it..., How it works...
  • goals, importing to AdWords / Importing goals from Google Analytics into AdWords, How to do it..., How it works..., There's more...
  • AdWords data, analyzing / Analyzing AdWords data in Google Analytics, How to do it..., There's more...
• Google search
  • results, used for identifying competitors / Identifying your competitors using Google search results, How to do it..., There's more...

I

• image ads
  • adding, to campaign / How to do it..., How it works...
  • creating, Display Ad Builder used / Creating rich image ads with Display Ad Builder, How to do it..., There's more...
• impressions
  • about / Getting ready
  • analyzing / Analyzing assist clicks and impressions, How to do it..., How it works...
  • limiting / Getting ready, How it works...
• impression share metrics
  • used, for increasing conversions / Using impression share metrics to increase conversions, How to do it...
• IP addresses
  • excluding / How to do it..., How it works...
• IS metrics
  • about / How it works…
  • Search Impression share / How it works…
  • Search Exact Match IS / How it works…
  • Search Lost IS (rank) / How it works…
  • Search Lost IS (budget) / How it works…
  • Display Impression share / How it works…
  • Display Lost IS (rank) / How it works…
  • Display Lost IS (budget) / How it works…
• items
  • paused, hiding / How to do it..
  • deleted, hiding / How to do it..
  • deleted, viewing / How to do it..

K

• keyword
  • level bids, setting / Getting ready, How it works...
  • level bids, adjusting / How to do it..., How it works...
• Keyword Combinations tool
  • URL / How it works…
• Keyword Deduper and Multiplier Tool
  • URL / How it works…
• keyword duplicates
  • identifying / Identifying keyword duplicates, How to do it…, There's more…
• Keyword List Generator
  • URL / How it works…
• Keyword Lizard
  • URL / How it works…
• Keyword Multiplier Tool
  • URL / How it works…
• keywords
  • about / Getting ready, Introduction
  • adding, in different match types / How to do it…
  • matching options / How it works…
  • relevant keywords, finding / Finding relevant keywords, How to do it…
  • tool, URL / How to do it…
  • competitor keywords, analyzing / Analyzing competitor keywords from spyfu.com and similar tools, How to do it...
  • negative keywords, generating / Getting ready, How to do it…, How it works…
  • multiplying / How to do it…, How it works…
  • broad keywords, changing to broad match modifier / Changing broad keywords to broad match modifiers, How it works…
  • adding, to broad match modifier / How to do it…
  • new keywords, adding to existing ad group / Adding new keywords to an existing ad group
  • deleting / How to do it…
  • pausing / How to do it…
  • editing / How to do it…
  • match types, changing / How to do it...
  • list, expanding / Expanding your keyword list, How to do it...
  • automated keyword, suggestions / Automated keyword suggestions
  • search terms report / Search terms report
  • competitor keywords / Competitor keywords
  • Googles keyword tool / Google's keyword tool
  • adding in bulk, AdWords Editor used / Adding keywords in bulk using AdWords Editor, Getting ready, How to do it...
• keywords optimization
  • search term reports, running for / Running search term reports to optimize keywords, How to do it..., How it works...
  • to improve ROI / Optimizing keywords to improve ROI, How to do it..., See also
• KeywordSpy
  • URL / Getting ready
  • used, for researching competitors / How to do it..., How it works...
• KeywordSpy, URL / Getting ready

L

• landing pages
  • guidelines, for selecting / Choosing landing pages, Pick a URL that best matches your keywords, How it works…
  • about / Optimizing your landing pages
  • optimizing / How to do it…
• languages
  • target languages, selecting / Selecting target languages, How to do it..., How it works...
• level bids, ad group
  • setting / How to do it...
  • adjusting / How to do it...
• level bids, keyword
  • adjusting / Getting ready
  • setting / How to do it...
• location
  • targeting / Choosing which locations to target
  • targeting, preferences / How to do it...
  • targeting, factors / How it works...
  • excluding, within individual campaigns / How to do it...
• location bids
  • adjusting / Adjusting location bids, Getting ready, How to do it..., How it works...
• location extensions
  • setting up, steps for / Setting up location extensions, How to do it..., How it works...
• Location type colum / How it works...
• low quality keywords
  • identifying, quality scores checked / Getting ready

M

• managed placements campaign
  • creating / Creating a managed placements campaign, How to do it..., There's more...
• manual payments / Getting ready
• market saturation
  • determining, budgets used / Analyzing budgets and bids to determine market saturation
  • determining, bids used / Analyzing budgets and bids to determine market saturation
• matching options, keywords
  • about / How it works…
  • broad option / How it works…
  • broad match modifier option / How it works…
  • phrase option / How it works…
  • exact option / How it works…
  • negative option / How it works…
• match type
  • changing, for multiple keywords / How to do it...
• Max. CPA
  • about / There's more...
• Max. CPP
  • about / Setting separate bids for calls
• mobile bids
  • modifying, steps for / How to do it...
• mobile device
  • targeting, options / Device targeting options, How to do it...
  • website on mobile, URL / Getting ready
• multiple ads
  • analyzing, within ad groups / How to do it...
• multiplier tool
  • about / How to do it…
  • Keyword Multiplier Tool, URL / How it works…
  • Search Phrase Builder, URL / How it works…
  • Keyword List Generator, URL / How it works…
  • Keyword Combinations tool, URL / How it works…
  • Combine Keywords, URL / How it works…
  • Keyword Lizard, URL / How it works…
• My Client Center (MCC) / There's more...

N

• % New Visits / Getting ready
• negative keywords / Generating negative keywords, Getting ready, How to do it…, How it works…
  • adding / How to do it..., How it works..., There's more…
• negative option / How it works…
• notification settings
  • changing / Changing your notification settings, There's more...

O

• optimize for clicks option / How it works…
• optimize for conversions option / How it works…

P

• Pages / Visit / Getting ready
• Pay-per-click (PPC) competitors / Introduction
• payment options
  • about / Determining the right billing option for your needs
  • manual payments / Getting ready
  • automatic payments / Getting ready
• performance graphs
  • viewing / How to do it..., How it works...
• performance reports
  • segmenting / Segmenting performance reports , How it works...
  • monitoring, by setting e-mail alerts / How to do it..., How it works...
• phone number
  • finding for country, URL / There's more...
• phrase option / How it works…
• Physical location (IP address) / How it works...
• placements
  • finding, steps for / How to do it...
  • irrelevant placements, excluding / Excluding irrelevant and poorly performing placements, How to do it..., How it works...
  • poorly performing placements, excluding / Excluding irrelevant and poorly performing placements, How to do it..., How it works...
• PPC
  • about / Getting ready
  • spy tools / Getting ready
• product ads
  • creating / Creating product ads, How to do it...
  • enabling / How it works...
  • URL / There's more…

Q

• Quality Score
  • about / Focusing on relevance
• quality scores
  • checking, to identify low quality keywords / Getting ready
  • improving, steps for / How to do it...
  • factors, for calcualting / How it works...

R

• read only, user access level / How it works...
• Relative CTR
  • analyzing / Analyzing relative CTR to benchmark display performance, How to do it..., There's more...
• remarketing
  • about / Introduction
  • code, generating / Generating the remarketing code, How to do it..., There's more…
  • audience, creating in AdWords / Creating remarketing audiences in AdWords, Getting ready, How to do it..., How it works...
  • custom remarketing combinations, creating via rules / Creating custom remarketing combinations via rules, How to do it..., How it works...
  • campaign, setting up / Setting up a remarketing campaign, How to do it..., How it works...
  • bids, setting / Setting remarketing bids, How to do it...
  • traffic, increasing / Increasing traffic to your remarketing campaign, How to do it...
  • to YouTube viewers / Remarketing to YouTube viewers, How to do it...
• remarketing campaign
  • impressions cap, setting / How to do it..., How it works...
  • traffic , increasing / How to do it...
• reports
  • running / Running and scheduling reports
  • basic reports / Getting ready
  • scheduling / How to do it...
  • viewing / How to do it...
• return on investment (ROI) / There's more...
• ROI
  • improving, by bids optimization / Optimizing bids for ROI, How to do it..., There's more…
  • improving, by keywords optimization / Optimizing keywords to improve ROI, How to do it..., See also
• rotate evenly option / How it works…
• rotate indefinetly option / How it works…

S

• Search Exact match IS / How to do it...
• Search Exact Match IS, IS metrics / How it works…
• Search Impression share, IS metrics / How it works…
• Search Lost IS (budget)
  • and Display Lost IS (budget) / How to do it...
• Search Lost IS (budget), IS metrics / How it works…
• Search Lost IS (rank)
  • and Display Lost IS (rank) / How to do it...
• Search Lost IS (rank), IS metrics / How it works…
• search network / Getting ready
• Search Phrase Builder
  • URL / How it works…
• search term reports
  • running, to keywords optimization / Running search term reports to optimize keywords, How to do it..., How it works...
• search terms report / Search terms report
• segments / Segmenting performance reports , How it works...
• SEMrush, URL / Getting ready
• site data
  • time, analyzing / Analyzing time on site data and bounce rates, How to do it..., There's more...
• sitelink extensions
  • about / Evaluating sitelink extensions, Getting ready, How it works...
• sitelinks
  • setting up, steps for / How to do it..., How it works..., There's more…
• social extensions
  • setting up, steps for / Implementing social extensions, How to do it...
• SpyFu
  • URL / Getting ready
  • used, for researching competitors / How to do it..., How it works...
• SpyFu, URL / Getting ready
• spy tools, PPC / Getting ready
  • KeywordSpy / Getting ready
  • SpyFu / Getting ready
• standard access, user access level / How it works...

T

• Target CPA
  • about / There's more...
• themed ad groups
  • creating / Creating themed ad groups
• third-party tools
  • used, for researching competitors / Using third-party tools to research competitors, How to do it..., How it works...
• topics
  • adding, to display campaign / How to do it..., How it works...
  • excluding, steps for / Getting ready, How to do it..., How it works...
• traffic
  • maximizing, budgets adjusted / Adjusting budgets to maximize traffic and conversions, How it works...
  • increasing, tips for / Tips to increase traffic , How to do it..., How it works...

U

• user access level
  • e-mail only / How it works...
  • read only / How it works...
  • standard access / How it works...
  • administrative access / How it works...
• user conversion
  • about / Getting ready, How to do it..., How it works..., There's more...
• users
  • inviting, to access Adwords account / Inviting other users to access your account, How to do it..., There's more...
  • access level, changing / Changing user access levels or removing users, How to do it..
  • removing / How to do it..

V

• Visits / Getting ready

W

• WordStream
  • URL / There's more…
• Wordtracker
  • URL / There's more…

Y

• YouTube viewers
  • remarketing to / Getting ready, How to do it...