I would recommend anyone who is involved in web publishing, including all you business bloggers, to learn at least the basics of HTML and CSS. A full CSS tutorial is way beyond the scope of this chapter; in fact, there are many books that are exclusively devoted to the subject. However, I will attempt to give you a very rudimentary grounding in the principles of web design using HTML and CSS. For a more thorough tutorial, you can find many excellent online resources, such as http://www.w3schools.com.
WordPress 3 For Business Bloggers
WordPress 3 For Business Bloggers
Overview of this book
WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
A Blog Less Ordinary—What Makes a Great Blog?
Introducing our Case Study—WPBizGuru
Designing your Blog
Images and Videos
Content is King
Search Engine Optimization
Supercharged Promotion
Connecting with the Blogosphere
Analyzing your Blog Stats
Monetizing your Blog
Customer Reviews