Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Summary


In this chapter, we've looked at some advanced multimedia techniques. You now know how to prepare images for upload to your blog using an image editor such as The GIMP. You also know how to ensure that a thumbnail will be generated for every image you upload. We learned how to resize thumbnails so they fit our post area and how to add styles to images in WordPress using CSS.

We also installed a third-party gallery plugin—NextGEN Gallery—which we can use to create great-looking galleries containing multiple categories of images. We saw how easy it is to use WordPress Embeds to display video in posts. Finally, we looked at the process of adding a favicon to our blog to give it that professional look.

Although the majority of the work in this chapter was done in our local development environment, the techniques can be applied in exactly the same...