Comments are probably one of the most important elements of blogging. They allow a high level of interactivity and really connect the blogger to his or her readership. It's all about being part of a conversation; a principle that forms the bedrock of the live Web.
The conversational dimension of comments allows the business blogger to open a dialog with their customers, stakeholders, investors, or whomever their blog is aimed at. Comments also provide a great connection with the rest of the blogosphere. A good blogger should also be an active commenter on other people's blogs. Again, it demonstrates being part of an ongoing and far-reaching conversation. Commenting on other people's blogs also offers an opportunity for you to present yourself to their readership, which may entice new readers to your own ...