In this chapter, we have seen multiple ways of monetizing your app. A large number of users is nice to have, but a large number of customers is more welcome. After all, you have a business to run, right?
We have seen the differences between selling your app and the freemium model, where you offer your app for free and where you make money from selling premium features. If you do this, your app will become more valuable to the user after a certain amount of time. Because of this, a small percentage of users will convert to paying customers. Your app probably will be more profitable with the in-app-purchases strategy.
We had a look at pricing strategies, and we saw a sample of how to implement in-app purchases in an iOS app. You need to test which strategy will work best for your app. You can run some A/B tests, and you will have to listen to the feedback you get from your...