In order for your app to stay competitive, especially when you expand into larger marketplaces, it is clear that it can't just be a "great app." Your business requires a thorough, well-planned strategy in order to expand and protect its position in the market.
If you want to create an app that lasts, you must consider how each of the tactics listed previously can be used to build an unfair advantage. Identify the tactics that you can apply and exploit them in full, as early as possible in the lifecycle of your product. Here is a brief summary of the tactics and strategies covered in this chapter:
- Intangible assets: Legal protection can be used defensively or offensively. In the cutthroat world of business, you must be prepared for any eventuality, especially if your MVP proves successful and your product begins to build momentum.
- The network and platform...