Book Image

Piwik Web Analytics Essentials

By : Stephan A. Miller
Book Image

Piwik Web Analytics Essentials

By: Stephan A. Miller

Overview of this book

<p>Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights.<br /><br />"Piwik Web Analytics Essentials" will show you how to install Piwik Open Source Analytics and have you tracking your website’s visitors within an hour after you pick up the book! After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.<br /><br />This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.<br /><br />You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities.<br /><br />"Piwik Web Analytics Essentials" will walk you through every step with detailed screenshots and plenty of example code.</p>
Table of Contents (18 chapters)
Piwik Web Analytics Essentials
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Embedding Piwik widgets


We haven't written any code so far in this chapter, but I bet you know it's coming. Let's get started with something easy. Then we can jump into the deep end. Embedding a Piwik widget in another page, such as the sidebar of your website, is easy. It is just like any other badge or widget you may add to your blog. Just generate the code right in your Piwik installation, paste the code where you want it on your site, and you are done. But there are a few details that mean the difference between a widget you can see and useless code.

Give your anonymous user rights

Piwik is going to give you the code you need, but first you have to make sure that your user named anonymous can see it, or else you may trick yourself. Because you are logged in to Piwik, you will be able to see the widget where you embedded it, but no one else will. So, go to Settings | Users:

Choose the website account whose widgets you are going to embed. In this example, I choose my own:

Click on the View...