Now that you have all these reports, you may be wondering what to do with them. The simple answer is make the conversions, conversion rate, and revenue go up. Most websites are losing out on revenue because they don't change anything to increase their conversion rate. With Piwik, you have a tool where you can test changes and see the results in a few days to a few weeks depending on your daily traffic. There is always room for improvement and always tests to do.
Increase the visibility of your top performing product and see if revenue increases
Change the prices on a product and see if there is a sales goal increase
Reword a sales page and see if conversions pick up
Try a special offer or coupon and see if revenue increases
Add a bonus to a product and see if the conversion rate is better
Move your newsletter subscription form above the fold of your page and see if you get more subscriptions
Add a product guarantee and see if you sell more of that product
Add testimonials and see...