Book Image

Piwik Web Analytics Essentials

By : Stephan A. Miller
Book Image

Piwik Web Analytics Essentials

By: Stephan A. Miller

Overview of this book

<p>Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights.<br /><br />"Piwik Web Analytics Essentials" will show you how to install Piwik Open Source Analytics and have you tracking your website’s visitors within an hour after you pick up the book! After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.<br /><br />This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.<br /><br />You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities.<br /><br />"Piwik Web Analytics Essentials" will walk you through every step with detailed screenshots and plenty of example code.</p>
Table of Contents (18 chapters)
Piwik Web Analytics Essentials
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Tracking page load time


With page speed being a factor in the rank of your website on Google, tracking the load time of your web pages may be something you create an event out of. And Google is not the only reason you should know how long it takes your pages to load. There is a method behind the Google algorithm. Visitors don't like slow pages. They want their content now. After all, they could just search again and find another page that doesn't waste a whole five seconds of their time.

This is going to require an extra bit of JavaScript though. We will be using the JavaScript Date() method to generate a timestamp at the top of the page. And then at the bottom of the page, by using the window.onload JavaScript event, we will wait for the page to load before we create another timestamp. We will use the difference in these two timestamps to calculate the load time of the page and save this as a custom variable.

<html>
  <head>
  <script type = "text/javascript">
    var page_load_start...