I tried to put at least some useful examples in this book, real-world examples instead of toys, though I had to fall back on toys a few times. But when it comes down to dealing with the data side of Piwik, there are some tools I wish I had. Learning about software such as Piwik gives you the ability to take those dreams and make them a reality.
This example is actually a tool I will use. I have been building websites for a long time and tweaking them for the same amount of time to play the cat and mouse game with Google and the other search engines. I always knew it was a good thing to log these changes and then check your stats to see how these changes affected traffic and conversions.
Split testing is the best way to see the true effect the changes will have on your site. But split testing occurs after a visitor enters your site. You run two pages at the same time, sending some visitors to one and some visitors to another....