Why a special section on social media campaigns? Social media is starting to matter more than ever before. With your rank in Google depending more on social signals since the Panda series of updates began, tracking social media becomes a necessity. Social media marketing also takes time and after all time is money.
Social media has exploded in the last few years. Once, online social networks were only for geeks and now there are people who have Facebook accounts and don't venture out to the rest of the Internet. Every smartphone has built in social network features and there are more people browsing the Internet with phones than computers.
Another reason to track your social media campaigns with campaign parameters is because of all the software available to ingest the feeds from these social media sites. Applications such as TweetDeck , Seesmic , and others will open a browser window when you click on a link from a tweet or from Facebook and leave the referrer...