Book Image

Piwik Web Analytics Essentials

By : Stephan A. Miller
Book Image

Piwik Web Analytics Essentials

By: Stephan A. Miller

Overview of this book

<p>Without web analytics, you are blind on the internet. In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage. Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights.<br /><br />"Piwik Web Analytics Essentials" will show you how to install Piwik Open Source Analytics and have you tracking your website’s visitors within an hour after you pick up the book! After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.<br /><br />This book will take you from installing Piwik on your web server to writing custom tracking code for your apps.<br /><br />You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results. Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities.<br /><br />"Piwik Web Analytics Essentials" will walk you through every step with detailed screenshots and plenty of example code.</p>
Table of Contents (18 chapters)
Piwik Web Analytics Essentials
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Managing website access


When you first create a new user in Piwik, that user doesn't have permission to view or do anything, just like our anonymous user. You have to create those permissions. You may have noticed that the Manage access section of the Users panel also has a table of users, each with green check mark under the No access column and a red circle under the other two columns, as shown in the following screenshot. These not only signify the permissions for the users but are also buttons to change those permissions.

The Websites drop-down field determines the scope of the permissions you are giving to each user. You can give users access and admin rights on a site-by-site basis, or change their permissions on all sites at once by choosing Apply to all websites in the drop-down. When you do choose to make changes to permissions on all websites, Piwik will warn you with a pop-up.

The View and Admin buttons can be switched on and off by clicking on them. The No access buttons are purely...