So let's say you have one landing page and it is designed to get people to buy your brand new one-of-a-kind holy hand grenade. Now this is not the original Holy Hand Grenade of Antioch, but a commemorative version, a replica. You have hired the best ad writers to write your copy and the best web designers to design your site and you are ready to rock and roll and sell some grenades.
But your domain, holyhandgrenadesareus.com
, is new. You have yet to build links or promote it. But the new team of social media experts, search engine gurus, and advertising experts that you have hired are going to get you that traffic and get it fast.
So in other words, you spent a lot of money to get this business of Holy Hand Grenades going and you expect some results. You need to know who to fire and who to give a bonus to. You need to know where your marketing dollars are best spent. There are many marketing channels on the Internet. Some may work for your company and...