Book Image

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

By : Malin Martnes
Book Image

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

By: Malin Martnes

Overview of this book

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant. By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.
Table of Contents (17 chapters)
Part 1 –The Foundation of Dynamics 365 Marketing
Part 2 –Core Features of Dynamics 365 Marketing
Part 3 –The Microsoft Ecosystem Adding Value

Part 1 –The Foundation of Dynamics 365 Marketing

This first part of the book is all about creating the foundation to build your marketing on. Understanding the basics of how the system is built and its configuration is important before you start using it. The following chapters are included in this part:

  • Chapter 1, The Basic Configuration of Dynamics 365 Marketing
  • Chapter 2, Managing Leads, Accounts, and Contacts
  • Chapter 3, What Are Segments and Lists?