Book Image

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

By : Malin Martnes
Book Image

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

By: Malin Martnes

Overview of this book

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant. By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.
Table of Contents (17 chapters)
1
Part 1 –The Foundation of Dynamics 365 Marketing
5
Part 2 –Core Features of Dynamics 365 Marketing
11
Part 3 –The Microsoft Ecosystem Adding Value

Setting up and managing Dynamics 365 Marketing

If you’re a Global admin or Service support admin, you can install the system on your tenant. If you already have a Dynamics 365 Marketing app installed, you won’t be able to install a new one, but you can do a reinstallation. Each Marketing app can only be used with one Dynamics 365 environment. Let’s begin:

  1. Go to https://admin.powerplatform.microsoft.com/ and choose Resources | Dynamics 365 apps from the left menu. On the Dynamics 365 apps pane, you need to find Dynamics 365 Marketing Application and click the three dots, then choose Manage, as shown in Figure 1.1:
Figure 1.1 – Power Platform admin center – Dynamics 365 apps

Figure 1.1 – Power Platform admin center – Dynamics 365 apps

  1. This will start the setup wizard, where you can choose which environment you want to set up and the web hosting you want to use (you can change this after the setup), as shown in Figure 1.2:
Figure 1.2 – Connecting to the Dynamics 365 environment and web hosting

Figure 1.2 – Connecting to the Dynamics 365 environment and web hosting

If you have a web server, you can create pages and link them back to Dynamics 365 Marketing. If you use Power Apps Portals (now called Power Pages), you can use the out-of-the-box functionality of marketing pages. We will cover all of this in Chapter 4, Managing Marketing Forms, Pages, and Websites.

  1. When you’ve selected your environment and hosting, you must accept the Microsoft terms and conditions and put in your company’s physical street address. There are several laws and regulations in different countries that state that you need to add your company’s physical street address, so this needs to be done in the setup. It will take about 3 hours for everything to be set up so that you’re ready to start configuring.