Book Image

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

By : Malin Martnes
Book Image

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant

By: Malin Martnes

Overview of this book

Marketing is one of the most powerful entities in the modern world with the potential to make or break a business. The mighty Microsoft Dynamics 356 Marketing tool offers a wide range of marketing automation tools, understanding which is an essential skill for a successful marketer. This in-depth guide to the ins and outs of Dynamics 365 Marketing will help you grasp all the information you need to implement and use the system the right way. Starting with the setup and configuration of your Dynamics 365 Marketing instance, you'll explore fundamental concepts, such as leads, accounts, and contacts, and the creation and administration of segments and lists. Once you've grasped these basic concepts, you'll advance to the core of the book. From the email editor to outbound and real-time customer journeys and from the event module to Customer Voice, you'll develop a solid understanding of the fundamental topics crucial for anyone who wants to be a Dynamics 365 Marketing functional consultant. By the end of the book, you'll be ready for Dynamics 365 Marketing end-to-end implementations.
Table of Contents (17 chapters)
1
Part 1 –The Foundation of Dynamics 365 Marketing
5
Part 2 –Core Features of Dynamics 365 Marketing
11
Part 3 –The Microsoft Ecosystem Adding Value

Summary

There are many settings you should go through in Dynamics 365 Marketing to make sure you have the best possible system set up before you use the system in production. You need to go through and be familiar with each of these settings. This chapter is good to keep in mind and come back to when you’re doing an implementation or before you go live with your system, to make sure you’ve remembered all the important settings.

In this chapter, you learned about the different settings you need to go through. You saw how you need to set up Dynamics 365 Marketing to use it properly. We also went through how you can work with templates to make future content creation easier. All of this is information you will need every time you implement Dynamics 365 Marketing. If you go through everything you’ve learned in this chapter every time you implement Dynamics 365, you’re going to create a fully functioning system that is tailored to each company.

In the next chapter, we’re going to dig deeper into the data of your system and take a look at leads, contacts, and accounts. We’re going to look at what they are and how they are set up out of the box.