All right, you've built this terrific website. But what good is it if nobody can find it? Not much, you'll agree. So, the question that arises next is: how do you make your site "findable"?
And the answer is: by making your website friendlier to search engines.
The process of making your website friendlier to search engines is called Search Engine Optimization, or SEO in short.
As it happens, there are more myths in the world of SEO than there are facts. In this chapter, I'll separate the wheat from the chaff. You'll learn:
What SEO really is
What it isn't
What you can do to optimize your web pages for search engines
Search engines use automated little programs, called bots or spiders, to scan the content of web pages and break it down into relevant words and phrases. Then, they add those words and phrases to an index. This process is called indexing. Bots routinely index millions of web pages and build massive indexes.
When a person uses a...