Book Image

Microsoft Office Live Small Business: Beginner's Guide

By : Rahul Pitre
Book Image

Microsoft Office Live Small Business: Beginner's Guide

By: Rahul Pitre

Overview of this book

Microsoft Office Live Small Business is an internet service that helps small businesses create web sites, and promote and market themselves. And you don't need to buy or install any new software to use it. All you need is a web browser. Office Live Small Business's WYSIWYG, browser-based tools make developing a web site a breeze. But you can't build good web sites with great tools alone; you also need a basic understanding of web design fundamentals. This book will walk you through Office Live Small Business's fundamentals, and then show you how to use its design tools effectively. While you may not become a professional web designer just by reading this book, you'll certainly be able to build a web site for your small business that will make your competitors envious and your friends jealous. This book is all you need for getting started and developing your web presence with Microsoft Office Live Small Business. From setting up and running Small Business for the first time to creatively using its tools, this book delivers everything you need to know. Microsoft Office Live Small Business is controlled from the browser, so all you require is an internet connection, and this book, to get rolling. Over the course of 10 chapters, and five appendices, this book will teach you to create effective content, organize it efficiently, and present it aesthetically. It also covers fine tuning, optimizing your site to be SEO friendly, and how to use the Reports that Office Live offers. This book is not about hard to build web animations or slick rollover effects. It's about providing concise, easy-to-find, and easy-to-understand information about your business on the web. Don't just build a web site - build a brand.
Table of Contents (22 chapters)
Microsoft Office Live Small Business
Credits
About the Author
Acknowledgments
About the Reviewers
Preface
Signing Up: Opening a New Office Live Small Business Account
Submitting Your Site to Search Engines
Backup and Restore: Recovering From Disasters

What SEO is not


With all this talk of influencing search engines, you might think that SEO is all about manipulating search engines into giving your web pages a bit more importance than they really deserve.

That's just not true!

You read that right. There's absolutely no sure-fire way of tricking search engines into favoring your web pages over those of others. Therefore, SEO is not some clever scheme to trick search engines or an insidious exploit of their deeply guarded secrets to your advantage. There are no magic tricks, no secrets, and no silver bullets.

Note

There's no dearth of shady outfits which lead you into believing that they can do something special to make your site appear at the top of all search results in exchange for a small fortune, usually. In fact, there's a budding cottage industry built around SEO that's rivalled only by the mature cottage industry for preparing your kid to get into an Ivy League college. Unfortunately, they are both founded on myths, old wives' tales...