Eloqua keeps track of e-mail subscriptions at a global level allowing your contacts to be subscribed or unsubscribed from e-mail communications sent through your Eloqua system.
Additionally, Eloqua uses e-mail groups to bucket e-mails into different categories, each of which can be subscribed to as well as unsubscribed from. Until this point, we have not selected an e-mail group for any of the e-mails we have created as part of our new campaign.
Because this campaign is a demand generation program, we'll create a new e-mail group called offers and information. To do this, navigate to Setup | Email Groups, and click on the bottom-left button, +. Make the following updates:
Name:
Offers & Information
Default Email Header:
Beyn Engage Header
Default Email Footer:
Beyn Engage Footer
Subscribe confirmation page:
Default Subscribe
Unsubscribe confirmation page:
Default Unsubscribe
Name of the Email Group As It Appears to Contacts:
Offers & Information...