Marketing Automation with Eloqua
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Marketing Automation with Eloqua
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Overview of this book
<p>Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue.</p>
<p>This practical guide will help you realize your full potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua, and how to measure its success.It will walk you through building a practical campaign, and explains the powerful features of Eloqua on this journey. You'll also learn how to utilize these features in your campaign along with various tools that will enhance its marketing value.</p>
<p>This concise, yet focused guide looks at the Eloqua platform and breaks down the powerful tools that can be used to build automated digital campaigns for the modern marketer.</p>
<p>You will learn to build e-mails with personalized and reusable content.You'll learn how to build and manage your database, efficiently execute marketing campaigns, score and route leads to sales. You'll also learn how-to measure marketing's impact on your business. Gating of your high value marketing content will be explored, implemented using native features of Eloqua landing pages and forms. Contact management and segmentation will also be covered in depth.</p>
Table of Contents (16 chapters)
Marketing Automation with Eloqua
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Creating Your First Campaign
Eloqua Campaigns
Creating Your Next Campaigns
Assets Overview
Managing E-mails
Managing Forms
Managing Landing Pages
Contact Segmentation
Campaign Activation and Analysis
Index
Customer Reviews