Let's start by creating a new campaign. Navigate to Campaigns, select Create a Campaign, and double-click on Blank Campaign.
We are now in the campaign builder and in the left panel of the window are the different items that can be added to the campaign canvas. There are four different categories of items that can be added to our campaign:
AUDIENCE
ASSETS
DECISIONS
ACTIONS
AUDIENCE includes the item Segment Members. This allows us to add a segment of contacts which can be comprised of uploads of contacts, contact filters, shared lists, or a combination of all three. This item is typically used as the feeder to our campaign. It can be configured to pull the contacts that belong to the segment one-time, when the campaign is activated. Alternatively, it can be configured to draw contacts belonging to the segment every hour for the duration of the campaign.