After a campaign has been activated, you will want to monitor how it is performing. A report that gives you a nice overview of measurable metrics for the campaign is called the Campaign Analysis by Campaign report in Eloqua.
To view this report, select the options drop-down button in the top right corner from the campaign and navigate to Insight Reports | Campaign Analysis. This will open the analysis report for this campaign in Insight, Eloqua's reporting engine.
Let's review what the reported metrics represent:
Total External Activities: This represents the number of activities that have been created as the result of list uploads to external assets for the given campaign(s).
Total Sends: This is the number of e-mails that have been sent from the campaign workflow.
Total Delivered: This is the number of e-mails that have been delivered out of the e-mails that were sent.
Total Opens: This is the number of times e-mails that belong to the campaign(s) have been opened. This...